春囍打邊爐

春囍打邊爐為知名鍋物品牌，為了擴展線上銷售通路、提升品牌能見度並推動商品銷售，啟動了官方電商網站建置計畫。在本專案中，我擔任網站設計與規劃角色，負責從零開始搭建完整網站，並使用 WordPress + WooCommerce 平台，打造客製化的購物流程與後台管理系統。同時規劃網站資訊架構（IA）、設計版型與頁面視覺，並以使用者體驗（UX）為核心，確保網站流暢且易於操作。整體風格延續品牌溫暖、親切的形象，讓春囍打邊爐在線上也能呈現出熟悉且富有在地情感的魅力。 To expand its online sales channels, enhance brand visibility, and drive product sales, the brand launched an official e-commerce website project. In this project, I was responsible for website design and planning, building the entire site from scratch. Using the WordPress + WooCommerce platform, I developed a customized shopping process and back-end management system. I planned the site’s information architecture (IA), designed the layouts and page visuals, and focused on optimizing the user experience (UX) to ensure a smooth and intuitive browsing flow. The overall style was crafted to align with the brand’s warm, welcoming image, allowing Spring Happiness Hot Pot to deliver its familiar, local charm even in the online space.